Posted: January 30th, 2012 | Author: Mamun Rashid | Filed under: Online | No Comments »
This wonderful info graphic from Anne Rhodes shows how the movie industry (as represented by MPAA) has blocked every technological advance in its history, claiming that the technology would put it out of business. The result, the industry now gains from 65% of its revenue from technology that, at one time, the MPAA claimed was going to end the entire industry.
And, btw, if you thought SOPA was bad, the ACTA is going to give you nightmares of unprecedented proportions…
Posted: October 7th, 2011 | Author: Mamun Rashid | Filed under: Analytics | No Comments »
After years of providing free analytics solutions for the masses, Google has now introduced a premium version, “Google Analytics Premium”.
Without going into too much detail, here are some of the features that comes with the Premium service
- It runs on your server rather than Google’s
- There are no data processing or download limits
- Data freshness within a maximum of 4 hours 98% of the time
- You own all your data
- Attribution modelling
- 50 different custom variables
- Incorporated BigQuery (meaning: you can run custom SQL query on your data and create whatever kind of report you want!)
At $150,000 per year GA Premium isn’t exactly cheap. If you need a slightly better solution than free GA, at one off $10,000 there’s Urchin 7, also from Google.
The biggest issue with these run off server solution is the implementation. You will need a fairly good tech team to make sure everything runs smoothly.
Anyhoo, if you’d like to know more here are some links.
Posted: September 1st, 2011 | Author: Mamun Rashid | Filed under: Mobile | No Comments »
This may just be a very important graph! According to statcounter, Android mobile OS has surpassed iOS for the first time.
Source: StatCounter Global Stats – Mobile OS Market Share
Posted: August 8th, 2011 | Author: Mamun Rashid | Filed under: Mobile | Tags: Mobile, Samsung Galaxy S2, SGS2 | No Comments »
Just installed WordPress for android on my brand new SGS2. Looking good so far.
Lets see if it makes me write more
Posted: May 17th, 2011 | Author: Mamun Rashid | Filed under: Search Engine Optimisation | No Comments »
So, what really is “SEO strategy”?
To me SEO Strategy definition sounds something like this
SEO strategy is not about best practice, it is about turning insights from web landscape analysis and competitor research into actionable and measurable recommendations that aims to amplify profitability of a business’s web presence by applying user centric search engine optimisation techniques!
Do you use a different definition when telling your clients? Please share.
Posted: April 28th, 2011 | Author: Mamun Rashid | Filed under: Search Marketing | No Comments »
Recently I had a conversation with a client of a PPC friend about their SEO strategy. Like most, this client didn’t know an awful lot about SEO and how it works. To her defence, clients are not to know the intricate details of how SEO works, however she did know a lot about how PPC works. It is understandable that clients pay a lot of attention to how PPC works, after all a lot of money is invested in it. After talking to her I noticed one thing, clients in general tend to treat SEO like any other online activity and I believe this is a major pitfall
Although PPC and SEO deliver the same thing, they shouldn’t be treated the same way. She asked me, if I was to take on the job, how would I deliver it, what are the weekly/monthly and other regular deliverables, would I have a weekly task list that she can follow, how many back links will I be getting to her site? I tried explaining to her that SEO doesn’t really work that way, while PPC is a process, SEO is more like an art and it’s not really good idea to put things in a spreadsheet. She didn’t’ really like that answer, I also tried explaining to her that there are processes for SEO but it works best when you let SEO flow. With PPC you can have a weekly optimisation checklist such high converting keywords, low bounce rate pages, repeat traffic etc, in contrast for SEO you check things like is my page targeting the right keywords, is my page helping customers find the right converting page, am I getting back links from the right websites. Putting SEO in spreadsheet really doesn’t work
Anyway, the point I am trying to make is, the web would be such a nice place if clients took the time to understand that SEO and PPC deliver the same thing but in a different manner and they the two shouldn’t be treated the same way
Posted: March 28th, 2011 | Author: Mamun Rashid | Filed under: Google | No Comments »
Read em and weep!
I am liking this. I did a search for my name (geek vanity) and this is what came up!
Obviously keeping everything you post, having your profiles consistent across all channels is important, but I wonder what are the exact signal Google uses to decide profiles will have an avatar. The results are different on .com and .co.uk